Selling a home in a tough market takes hard work, dedication, passion and the right connections.

As a professional, trustworthy listing agent I can be a huge asset for you when you’re putting your house on the market. I will attract more buyers through marketing, show your house to the clients, screen buyers for creditworthiness and help you when it comes to negotiating an offer. Sellers who use listing agents to sell their homes see final sales prices that are up to 11 percent higher than those who go the “for sale by owner” route.

Being your listing agent I will help you with:

  • Selecting a listing price:

I will be careful not to overprice your home to avoid a stale listing which could lead to a lower final sales price. I will provide a comparative market analysis with an estimate of value that should be used as a tool to price your home, but in the end, the market determines the sales price. I will consider the following elements for pricing your home: location, housing market, schools, construction, special amenities and home prices in the neighborhood.

  • Marketing:

I provide a photo and video tour of your home with the listing which significantly helps the marketing efforts. If you don’t have great photos, most people don’t even bother to make an appointment to see your home!

The “Pro-Active” steps I take as a listing agent:

  1. Prospect 3 hours daily to find buyers and sellers and bring them together.
  2. Promote your property at our company sales meeting.
  3. Use 1-800 call capture system in place of flyers to get interested buyers information and personally invite them to see your home.
  4. Approach renters and investors in the area about purchasing your home.
  5. Use specialty loan programs to get a buyer the best possible rate and terms to maximize their spending power to purchase your home.
  6. Follow up with the sales people and buyers who inquire about your property for feedback and to encourage them to write an offer.
  7. Submit your property to multiple listing services.
  8. Submit your property to high traffic national exposure Internet sites.
  9. Suggest and advise as to any changes you may want to make in your property to make it more salable.
  10. Constantly update you as to any market changes.
  11. Add additional local exposure through a quality and visible sign.
  12. Represent you on all offer presentations to assist you in negotiating the best possible price and terms.
  13. Handle all the follow up upon a contract being accepted with mortgage, title, and real estate Companies.
  • Advising with offers

I will advise you in decision making when an offer is received. There are number of factors that decide whether a buyer’s offer is acceptable.

They include:

  1. Is the offer at or near the asking price or is the offer above the asking price?
  2. How much time do you have to wait for offers? How soon do you have to move?
  3. The buyer might accept the asking price but then buries thousands of dollars in discounts and seller costs within tiny clauses and contract additions.
  4. What is the alternative to the buyer’s offer? If a home has not had an offer in months, then sellers need to determine if a better deal is possible – recognizing that each month costs are being incurred for mortgage payments, taxes, and insurance. As your listing becomes stale, you may get a lower price in the end.
  5. If several offers arise, do you choose the high offer from the buyer with questionable ability to qualify who may not be able to close or a somewhat lower offer from a buyer with pre-approved financing and a high down payment?
  • Closing process

Some of the most complex and stressful aspects of a real estate transaction. An accepted purchase contract sets a purchase price for the home, but also a series of terms and conditions.

Contracts routinely depend on the capability of a buyer to get financing, which is why most sellers prefer buyers with preapproval letters from lenders.

A growing number of sales involve a home inspection. A home inspection can reveal problems in your home that would cause a buyer to back out of their contract or cause them to renegotiate their price or ask you, the seller to make repairs to the home.

Lenders will ask for conditions before approving a loan. They will want a title search and an appraisal to assure that the home has sufficient value to secure the loan. I will arrange the required inspections with the buyer and help you prepare for closing.

Closing, or “settlement” is a meeting where the escrow officer at the title company takes in money from the buyer, pays out money to the owner and owner’s mortgage company and makes sure that the purchaser’s title is properly recorded in local records along with any mortgage liens.

The escrow officer reviews the real estate purchase contract to decide what payments and credits the seller should receive and what amounts are due from the buyer. The escrow officer also assures that certain transaction costs are paid (taxes and title searches). Once closing is complete, the ownership will be transferred to the buyer, and the seller can move!


Before listing your home, it is important to have your home looking it’s best. Here are some tips to get your home ready to sell quickly:



  • Boost curb appeal

Many people are who are thinking of touring your home will do a quick drive-by first, often deciding on the spot if it is even worth a look inside. Welcome visitors with an inviting porch. Even if you have only a tiny stoop, make it say ‘welcome home’ with a clean doormat, potted plants in bloom and, if you have room one or two pieces of neat porch furniture. Keep your porch lights on in the evenings, in case potential buyers drive by. Remove all outside debris, paint shutters, trim the bushes, remove grease spots from driveway and garage floor. Spotlight your home, put cars in the garage.

  • Stage your balcony

Even if your condo has only a small balcony, play it up with a cute cafe table and chairs, a cute tablecloth and even a little tray of dishes and a vase of flowers. When people look at this scene, they won’t be thinking ‘small,’ they will be thinking, ‘What a great spot to have breakfast’!


Before a showing, air out all rooms. Open curtains, allow sunlight in – this enlarges a room.

  • Get your house sparkling clean.

From shining floors and gleaming windows to clean counter tops, shelves and scrubbed grout, every surface should sparkle. Steam clean carpets, clean walls, light switches and doors Clean appliances especially refrigerator and oven. Windows must be spotless, and I strongly recommend to polish light fixtures, install higher wattage bulbs. You may want to hire pros to do some of the tough stuff, especially if you have a large house.

  • Clean away all clutter.

If you are serious about staging your home, all clutter must go, no excuses. It’s not easy, requires hard work, and it may even demand utilizing offsite storage temporarily, but it is well worth the trouble since it makes a big difference. Removing excess furniture can have a dramatic impact on the room making it seem bigger than before. Change outworn rugs. Clean out and organize closets, buyers like to see ample storage. Open-house visitors will peek inside your closets. Closet space can be a make-it-or-break-it selling point for buyers. Aim to have 20 to 30 percent open space in each closet to give the impression of spaciousness. Take out garbage and put toilet seats down.

  • Add life to your home.

Think vases of cut flowers, a basket of fresh farmer’s market produce on the kitchen counter. Have live plants or flower arrangements placed out through the house; this makes house a home.

  • Rearrange the furniture.

In the living room, symmetrical arrangements usually work well. Create an inviting conversation area.

  • Check for any odors.

 This is a big one! If you have pets, get all rugs steam cleaned and be extra vigilant about vacuuming and washing surfaces. Light a candle to make your home smell fresh.

  • Fix what’s broken

 Fix damaged doors and drawers, leaky faucets, tighten all door knobs.



  • Turn lights on throughout the house before each showing.
  • Keep pets out of the way.
  • Open curtains and blinds.
  • Leave relaxing music on.

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